DRAFT EVALUATION QUESTION 4

4. Who would be the audience for your media product?

The audience for my magazine would be young males and females aged 16-24 who have an interest in new upcoming releases and information surrounding indie genre music. The audience would be passionate about innovative styling and enjoy wearing items which express their personality and interests. As my magazine is aimed at middle/upper class people, I felt the magazine should come at a respectable price of £4.99; my research on the target audience and with the age range, it is expected that the intended reader may not have a large amount of disposable income due to possibly having a part time/starting out job, therefore I did not want to price Original much higher than this and only publishing seasonal issues of the magazine as I felt the target audience would be happy to pay this amount a few times a year for a premium product as It seems fair for the high quality magazine with lots of content, where the price provides good value for money.

The audience I am aiming Original at would be indie/alternative in terms of their style through creative fashion combinations as well as through the indie style music magazine being a topic of interest, something in which is preferred rather than hip-hop genres, etc. There is a clear market for my magazine as pre-existing indie/alternative texts focus widely on already well-established and known artists where as I aimed for Original to largely feature the trending artists of this genre as well as recognition of new/upcoming artists who are starting out and would be potential artists who are 'the ones to watch' in the industry. The audience would enjoy a magazine of this type as many would have the need for exploring new  music and sharing this with other members feeling a sense of achievement and individuality.

Indie is a respected music genre which is becoming increasingly popular, audiences of ranging ethnicity groups and social classes are growing and making the music as successful as ever. Readers would be interested in artists and bands within this specific music genre such as: The 1975, Arctic Monkeys, Koadline, Peace , etc. These are included in the successful and loved artists within the indie genre, many of which i have  mentioned on the cover of Original to create excitement, and allow the audience to gain some insight into what to expect from the magazine.

Due to the nature of the age group, the audience would be passionate about creativity, vintage and innovative designs. These are themes presented through my media product, despite being primarily based on indie style music, I relied on fashion and styling as well as expression and and page layouts to attract the audience to purchasing a copy of the Autumn/Winter 2015 issue of Original and to portry a dominant sense of indie/alternative genre.

As Original is similar to some extent to existing print media texts, such as Clash, Loud and Quiet and Dazed and Confused. I feel i have styled the models on the front cover, contents and double page spread effectively to fit in with the indie/alternative genre of the magazine and readership it will attract. The bold and edgy photography style achieves the intended look eloquently and is very similar to the style of Clash magazine in terms of the contents and double page spread. Whereas the front cover adopts the layout and design of men’s fashion magazine, Fantastic Man which i felt was very stylish in terms of its use of conventions. The front cover is suitably vague in terms of its display of information and insight into the magazine content as all that is given away is the profession of the indie artist featured on the cover page; this would interest my readers in wanting to fidn out more about the content of the magazine and to gain more knowledge on the featured male artist’s relevance of being the main feature of this issue.