How does your media
product represent popular social groups?
Original magazine represents indie/alternative groups. The
task was to produce a music magazine which effectively and successfully appeals
to an intended audience; I decided to focus on indie/alternative members of the
public within a 16-24 age range and aimed to represent these individuals’
interests clearly throughout the product. I created a realistic artist profile
for an indie solo artist who I named Jack Wolf and whose image and personality
portrayed throughout Original intentionally plays well with the indie genre of
music as I needed to appeal to listeners in order to satisfy them and as a
result increase potential sales and customer base, etc. Each convention of the
magazine is based around aiming to represent an indie style and followers of
this genre of music. Styling was a key part of the representation of indie
groups. I used UK Tribes and my audience profiles created during the research
stage of the task to ensure the styling of my artist (smart, colourful
shirt/plain black baggy T-shirt paired with black skinny jeans) and the overall
look of the magazine was fitting with preferences of this group to effectively
appeal and engage my target audience.
Urban groups are also represented to some extent within
Original through the use of creative and edgy aspects of the mise en scene on
the image featured on the right sided page of the double page spread. The
rough, messy looking outside background setting of the image achieves a bold
and edgy appearance of the page overall. The product makes a statement through
the use of vintage looking images, fonts and creative page layouts to present
drama in an artist format.
Another social group represented within my magazine includes
young alts. I identified this group using the UK Tribes website which states
this group consists of ‘people who want out of the mainstream music genre and
that members share interests for everything alternative.’ I feel this group would
enjoy the ‘On Location’ section mentioned on the contents page as my research
on young alts shows their interests include festivals and music themed events.
As it says members have interest in everything alternative, I feel this has
been catered for through my double page spread design due to the artistic play
with text alignment, arrangement and page layout. The stylish and the typically
unconventional appearance of the page may entice people inside of this group to
develop an interest and read the interview as a result.
Indie scene-setters are amongst many social groups I feel I
have successfully represented inside Original as they are known for their
desire to seek new music, and are willing to explore various forms of media to
find it. As the double page spread presents an interview with an artist about
his new album approaching its release, this is an example of new music which
would interest this social group into purchasing a copy of original to find out
more. As the styling of this group is mainly skinny jeans and vintage wear,
this is something I kept in line with when deciding on the appropriate styling
for my artist, Jack Wolf. In each of the images of the male solo artist, he is
captured wearing black skinny jeans and he is also presented wearing a vintage
style floral shirt on the front cover, contents and double spread pages within
Original.
Creative individuals are also represented by my media
product as a result of my use of styling, photography and combination of
conventions when designing the pages. This social group unite fashion, art,
music and photography; all of which are dominant features of my magazine. They
are likely to find colour schemes, images and stylish fonts featured inside
Original aesthetically pleasing and effective as a whole product.
My media product clearly represents both male and female
individuals aged between 16-24; one of the ways I have ensured this is through
my relevant creation of an artist profile, as the male is aged 19 (in the
middle of the age range) and therefore is made to be more relatable and
engaging for the target audience as a result of being of a similar age. The
photography used within my magazine is modern and stylish which helps this
product appeal to this age group. The fashion worn by models featured within my
magazine appears vintage yet the audience are able to recognise it is not
outdated in an unappealing way, many of the readers would also be likely to
dress similar to this themselves as it represents a typical indie style. Also,
the listing of featured bands/artists on the front cover page contributes
towards representing this group effectively as this would be likely to engage
and interest those within the target age range due to being bands indie fans
are likely to have heard of/listen to regularly.
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