
British magazine, i-D, was founded by former Vogue art director Terry Jones in 1980. The magazine has since matured into a glossy magazine dedicated to fashion, youth-culture, art and music. I would consider Terry Jones as a relevant creator for Original as he has fashion, youth-culture and music figured out and at the heart. His meaningful images would engage the target audience combined with vague text to produce consistent, quirky pages.
Suroosh Avi, Shane Smith, Gavin Mcinnes:
Founded in 1994 in Canada by the above. The company then went on the expand into a company: VICE Media which produced various media types for Vice including the magazine, website and a record label. The mag was launched by government funding. Andy Capper co-founded the UK division with VICE.
Creators of Vice would be relevant to Original as their unique take on youth-culture creates engaging pages and interest. The edgy, unusual images are kept simple and left to be self explanatory so the reader is persuaded to look inside. I feel this would work for Original due to the nature of the indie/ alternative styler which requires interesting takes on a variety of subject matters and a stylish presentation kept consistent
to get the genre across effectively.


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